Supporting parents to 'make the most of every moment'

As the Governments new 'Little Moments Together' campaign launches, free help and support for Parents across England is now available at local family hubs in the 75 local authorities involved.

The Start for Life campaign aims to 'provide free resources and advice to help parents make the most of every moment - even waiting for a bus or shopping together - to further their child’s development.'

With around £300 million being invested in the family hubs and new campaign, parents will be able to access services such as, advice and support, early language and communication support, and mental health and wellbeing support from fully trained staff. The aim is to enhance support and Start for Life services for families with children aged 0-19 years, and 0-25 years for children with SEND, across the country.

New findings from an online survey which took place in November 2023 have revealed that 83% of parents are unaware that their child’s brain is 90% grown by the age of five, shedding light on a critical gap in parents’ understanding of the impact they can have in these crucial early years. It is hugely important that this is therefore being recognised by the government with support and investment.

Early learning and development - Start for Life - NHS - NHS (www.nhs.uk), sets out the importance of early brain development and shares lots of ideas, easy tips and activities you can do together with your child.